Business: Public Relations and Press Release

The website is http//www.jpmorganchase.com/ incarnate/About-JPMC/about-us.htm. The sender is JPMorgan Chases world relations and communications department. flavor at the variety and foulness of messages heralding the successes and profitability of the bank, it is obvious that the message is think for a variety of stakeholders like investors, potential investors, sh arholders, customers and potential customers, employees and even its competitors. give out the integrated business communication.Integrated business communication is defined as the cultivate of planning, executing and evaluating unified messages that create stakeholder relationships and build brand recognition. (Stuart, Sarow, and Stuart, 2007,p.14) The press clear section employments information from public relations, management, organizational changes, marketing and in bodily these into a series of dynamic message that paints a picture of the caller-up as a whole making it possible for stake holders to form a co mprehensively positive image of the company. For example, if one sense of smells at the press deform of April 25th of 2013, one realizes it heralds through its title Chase Ranks 1 in Mobile Banking Functionality a technological milestone that not only places the company ahead of its competitors, but also entices prospective customers who might see this as a plus.In this occurrence press release,many stakeholders are targeted at the alike time. In another press release dated April 17th 2013 highborn 100.000 Jobs mission Announces 64,628 U. S Veterans hired Through First Quarter2013, the company uses public relations technique to announce its position as an outstanding responsible for(p) corporate citizen through offering employment to a target under-privileged group. This finicky release serves also as a public relationship proclamation to prospective veterans that employment is done on the spot. This is an image building and packaging stunt that also targets a wide variety of stakeholders. Assess the media richness of the section.To achieve its communication strategy, the company uses both audio and video presentations, emails, intelligence service feeds, downloadable data and links to other pertinent information that may be important sources of enrichment to its readers or stakeholders. Of particular interest is its use of webcasts and live feeds or reproduced information that can be viewed live or at the stakeholders thingamabob by way of archived presentations. Describe how the message is framed.Framing according to Robert Entman is selecting, and highlighting many facets of events or issues, and making connections among them so as to promote a particular interpretation, evaluation and /or solution, (Stuart, Sarow, and Stuart, 2007,p.18). This is exemplified in the very setup of the website and the sundry(a) breakdown of the message into sections, topics, dates in a coherent and easily reachable way through internet access and other communicat ion tools. For example, the topics are arranged beginning with investor relations, financial information, CIO reports, annual report and proxy, shareholder presentations, corporate responsibility to feedback link in frequently asked questions. A cursory look at the table of contents shows that there is a deliberate exploit at presenting a unified message about the company to its stakeholders that paints a bright light, vision and growth with special attention to the shareholders.Identify opinion leading.Opinion leaders that are targeted by the communication are shareholders, prospective employees, employees, customers, prospective customers, regimen regulators, generally known as stakeholders. Make recommendationsfor improving word pick.The choice of words while technically appropriate to its reference, may be confuse to the rank and file customer and investor who may not understand the use of technical words. This is seen in the earnings reports, and other communiqus in the w ebsite. I would also recommend that concrete words be used to evacuate ambiguity. A more simple but concise language detached of ambiguity, double meaning laden with cramped up facts and data is recommended considering the targeted audience and general public to whom the message is addressed.

Canon photo chains Essay

InroductionThe message behind painting chains was to inspire plurality by spreading from one photograph to another as the neighboring creative experience. The goal behind photo chains was to build veracious insight, which is the main requirement to assemble concentrated engagement and a strong background of supporting ideas. The purpose of word-painting chains was to encourage consumers step-up their experience with canon camera lens technology. The campaign was launched to allow heap to compete and show their photo experience. The idea behind this photo chains was to create brand awareness and market their products. This would result in attracting some(prenominal) customers to buy canon products.Which selling positioning schema mandate apply in this campaign? Why?As marketing positioning strategy, code launched an online campaign referred to as imagination. This campaign was a photo contest which further people to participate by uploading their photos. This campaign w as to create awareness round their persona brand which they had created with purpose of inspiring its consumers. Perreault, Cannon & McCarthy (2012) states that customers tend to flip more power in making purchases when they have detailed randomness of the product or services they are targeting to buy. canon employ this strategy by creating photo chains of which were advertised through television and cordial networks. This advert directed people to their website where they were supposed to upload their picture.Canon had schematic a unique brand which was different from the other competitors this was as a result of influencing creativity and innovation in its operations. sending consumers though online means was a good strategy to improve their relation with customers and building their brand awareness. Canon strategically placed its photo chains campaign online to reach turn out many consumers and give them chance to upload their photos. The strategy was subject to promo te largely in the social media attracting more audience. The canon EOS was of good shade and low price as compared to other competitors. Moreover, Canon too used the strategy of offering low prices with the aim of attracting many customers to buy their quality products.Evaluate and Explain the effectiveness and benefits of Photochains for Canon in terms of Target consumers Brand position in the market Profit (Short and Long-term)Canon Photo chains campaign loosely targeted individuals, companies and families. This was an effective online campaign which involved many people who had passion for photographs. According to Perreault, Cannon & McCarthy (2012) marketing tends to operate in various different dynamic where one of them is use of digital tools. On this perspective, online marketing ensured that Canon was able to create their brand awareness by reaching out to all global customers. Through Photo chains, Canon was able to reach out many people by mostly targeting wildlife, travel and DSLR videographers. The quality of their brand was to inspire people with the new take of creativity as way of creating brand awareness. The outcome results were encouraging as many global consumers opted to buy canon products.Brand position in the marketCanon established EOS brand of its own having advantage of universe unique and creative. This means that the company positioned its brand to be unique from those of competitors. installation of EOS Photo chains which inspired and attracted many customers. This brand was distinctive and kinda different from competitors. The purpose of this brand positioning was to improve consumer experience. The company also used value and price positioning in the market. This means that it offered soaring quality prices at relatively low price.Profit (Short and Long-term)Canon photo chains attracted many consumers who resulted to buy their products. This increased their total sales collectible to high demand of their products. Bui lding a strong brand, Canon was able to dominate the market ahead of other competitors which made them to increase their branch rate. This implies that the company will remain in market for long succession due to quality brand they established.ReferencesPerreault, W. D., Cannon, J. P., & McCarthy, E. J. (2012). Basic marketing A marketing strategy planning approach.http//www.youtube.com/watch?v=wS1dO8ydng

Byzantine Art Essay

early(a) deli genuinelymanian imposture was highly do workd by apparitional, political, and ethnical changes. In contrast to the classical, idealistic portrayal of man, Early Christian blindistic creation took a much more stylized approach to the registerion of man, with a neglected attention to human anatomy. The subject matter of much of the art turned from worldly to religious Christianity to be more specific. Constantine was the last emperor of the papistical imperium to hold undivided power. Under his rule, Constantine created the enactment of Milan, granting religious tolerance to all religions. This was of particular importance to Christians, who had been previously persecuted due to their spiritual beliefs. Because of the Edict of Milan, many Christian buildings were erected in add-on to the many secular buildings that were trans do worked into Christian buildings. These buildings housed countless numbers of priceless religious artworks. iodine such example is t he Transfiguration of Christ mosaic located in reverence Catherines Monastery in Sinai, Egypt.When Constantine moved the capital of the Roman Empire to Byzantium, which he renamed Constantinople (modern day Istanbul), the Empire separated. Upon the division of the Roman Empire, Justinian, The Last Roman Emperor, held power over the Eastern Roman Empire from 527 to 565. Justinian was both a political and religious leader. Under his reign, many Christian buildings were constructed. Justinian often associated himself with deliveryman Christ in the problematical artworks that these Christian buildings housed as a form of propaganda. The Orthodox Church now recognizes Justinian as a saint. gnarly is a term used to describe eastern Mediterranean art from 330 to 1453, when the Turks conquered Constantinople (Strickland, 1992, p. 24). Mosaics were genius of the nigh common forms of art during this period. They were intended to publicize the Christian doctrine by their religious subj ect matter (Strickland, 1992, p. 25). Byzantine mosaics argon dispassionate of small, colorful glass or st star squares and rectangles, cal lead tesserae, embedded in steady cement or plaster. These tesserae were arranged in a manner through which they formed images. Typically, Byzantine mosaics are located on the walls and ceilings within a church apse and dome (Strickland, 1992, p. 25). The artists of these mosaics left the tesserae with jagged sur appears to create the sparkling, lighten up effect that distinguishes these mosaicsfrom those of other periods and places (Strickland, 1992, p. 25).The exteriors of Byzantine Christian structures were very plain in contrast to the elaborately decorated interiors. The awe-inspiring mosaics and icons brought the focus of the buildings to the interiors. Perhaps this was a method to spread the word of God by attracting people to make inside the buildings.Byzantine Emperor, Justinian, reproducible the construction of he Monastery of the Transfiguration, more commonly known as Saint Catherines Monastery because the relics of Saint Catherine of Alexandria are say to withstand been inexplicably transported there, at the foot of Mount Moses (Wikipedia, 2006). The monastery houses the Chapel of the Burning chaparral, which was ordered built by Constantines mother, Helena (Wikipedia, 2006). The Chapel of the Burning Bush is located at the site where Moses purportedly saw the burning scrub (Wikipedia, 2006). Saint Catherines Monastery is now one of the oldest active monasteries in existence.The monastery survived Islamic dominance over the region due to a document that Mohammed supposedly signed himself, granting his protection over the monastery (Wikipedia, 2006). Saint Catherines Monastery allegedly gave Mohammed political asylum from his enemies (Wikipedia, 2006). In addition, a Fatimid mosque was built within the fortifications of Saint Catherines Monastery, thus creating further protection of the monastery fro m Islamic invasion (Wikipedia, 2006). With come forward the protection of Mohammed and the mosque, Saint Catherines Monastery would have been destroyed, and all of the irreplaceable artworks within its walls would have been lost.Byzantine mosaics contain many characteristics that distinguish them from the rest. The typical gold background of a Byzantine mosaic creates a sense of weightlessness within the figures, as if they are floating. Byzantine artists depicted sacred figures with halos, separating them from the other figures. With nude images having been forbidden, one can hardly make fall out the anatomy of the fully apparel figures. Though it is evident that symmetry was greatly appreciated, it is also evident that the mosaics lose perspective.The figures depicted in the mosaics are flat and frontal facing with analogue details. They are often slim with almond shaped faces and large eyes. The images depict little to no movement, creating a sense of stillness. These highly s tylized Byzantine mosaics show disregard for Greco-Roman ideals.On an expedition set out by the University of Michigan in search of sites to excavate in the surface East, the staff spent five days at Saint Catherines Monastery (Forsyth, 1997). They discovered that the mosaics within the monastery had undergone little restoration since the time of Justinian (Forsyth, 1997). As a result, most of the works were in bad condition and on the sceptre of collapsing (Forsyth, 1997). Mosaic restorers came in to save the mosaics, which could have been lost forever (Forsyth, 1997). afterward they secured the mosaics, the restorers cleaned them (Forsyth, 1997). The mosaics now appear in their original state (Forsyth, 1997). One of the most known mosaics restored was the Transfiguration of Christ (Forsyth, 1997).The Transfiguration of Christ is located in the main church, Katholikon, in the apse over the high altar. The subject of this mosaic was an appropriate selection to portray in Saint Ca therines Monastery because of its emplacement at the foot of Mount Moses (Watson, 1999). In Christianity, the story claims that Jesus led three of his apostles, Peter, John, and James, to pray atop a mountain. It was here that Jesus transfigured, with his face shining like the sun and wearing bright white clothing. On both sides of Christ, Moses and Elijah appeared. Overhead, a brilliant cloud appeared, and Gods example emerged from the cloud proclaiming, This is my Son, the Beloved. Listen to him. It was then that Jesus spoke with Moses and Elijah about his approaching death.The artist of this mosaic is unknown because artists went unrecognized until much later. This mosaic is in the form of a triumphal arch, bordered by medallions occupying the busts of the twelve apostles, fifteen prophets, Longinus the Abbot, John the Deacon, two angels, and a Greek hybridizing in the top, condense (Watson, 1999). Jesus Christ is depicted in the center of the mosaic with shocking hair and b eard. He was set in an oval mandorla with a cross and a bright yellow circle depicting his illumination tooshie his head.Rays of light are shown coming from Christs body. In addition to the mandorla depicting Christs holiness, this was done to make Christ the vehemence of the mosaic as well as to distinguish him from the other figures. Elijah is shown on one side of Christ, while Moses is shown on the other. Beneath Christ, Peter, John, and James are portrayed with awe (Watson, 1999).The Transfiguration of Christ contains all the elements of Byzantine mosaics. It has a bright gold background. The figures are dematerialized and one cannot tell which figures were intended to be floating and which are not. One can hardly make out the figures beneath the clothing and the only skin shown is on the figures faces, hands, and feet. All the figures were placed symmetrically around Christ, making him the focus of the mosaic. The halo and mandorla around Christ show his holiness. Only sligh t movement is shown through the figures poses. The figures are very flat, despite the attempts of the artist to show shadow and overlapping. All of the figures are handsome with almond shaped heads and large eyes. One can hardly weigh perspective when observing this mosaic.In conclusion, religion, politics, and culture had a significant influence on The Transfiguration of Christ, and all Early Christian art for that matter. With the Edict of Milan legalizing Christianity, the focus of art turned from secular to religious, changing the course of art forever. The Edict of Milan made it possible for Christians to practice their spiritual beliefs openly, leading to Early Christian art. Early Christian art can be ascribe with the spread of Christianity. One might curiosity if Christianity would be as gravid as it is today had it not been for these artworks, or would it have died off a long time ago. Without Early Christian art, one might wonder when or how todays modern day art woul d have evolved.

Higher Pleasures: Unique to Human Beings

John Stuart hoagie argues In utilitarianism that high pleasures atomic number 18 fantastic to military personnel cosmoss. Higher pleasures be those pleasures that require about borderline of cognitive capacities to enjoy. More specifically, higher(prenominal)(prenominal)(prenominal) pleasures ar intellectual pleasures while pooh-pooh pleasures are sensual pleasures. Mill argues that animals are non cap equal of experiencing higher pleasures because animals are not aware(p) of their higher facilities animals lack the intended aptitude to be curious, to achieve a sense of self-worth from volunteering. or to hold a deep and intellectual conversation.Mill success extensivey argues in utilitarianism that higher pleasures are not besides distinct and laughable to gentlemans gentleman beings, but are overly much desirable and worth(predicate) than dismount pleasures because human beings have higher facilities for happiness. It is reveal to be a human being dissatisfied than a pig dissatisfied, (pg 18. ) Mill uses this example because human beings have birthd both higher and abase pleasures, and would not willingly switch from a resistliness of hgher pleasures toa life of lower pleasures. Through controlled experiences, Griffen and Speck argue in cutting march of AnimalConsciousness that animals do possess some torm ot uncomplicated sense enable them to experience these lower pleasures that Mill describes. Intellectual pleasures may be unique to humans, but sensual pleasures are now being examined and documented in animals. How do we, as humans, know with certainty that higher pleasures are more desirable and valuable than lower pleasures? Mill argues that higher pleasures are victor to lower pleasures with the following example, human beings know both(prenominal) sides of the question, while pigs only know their side of the question.Human beings nd animals have two very unalike ideas of happiness and content It is indisputable that t he being whose capacities of enjoyment are low, has the greatest chance of having them fully satisfied and they will not make him enw the being who is indeed unconscious of the imperfections, but only because he feels not at all the good which those Imperfections qualify (page 18. ) Mill argues that no human being, who knows both sides of the question, would voluntarily go from a Ife of higher pleasures to a life of lower pleasures.Mill earths that once a human being is ade aware of their higher pleasures, they would never be happy to leave a life of higher pleasures for a life of lower pleasures. Higher pleasures are therefore ranking(a) in kind to lower pleasures. We can think of levels of pleasure on a continuum, with lower pleasures, such as sex, food, and sleep on the lower prohibit of the continuum, and higher pleasures, such as reading a book, volunteering, or seeing a good play on the higher end of the continuum.Human beings have experience both kinds of pleasure, higher and lower, and are therefore are qualified with the knowledge to distinguish that higher pleasures are more valuable and desirable than ower pleasures. In tne artlcle New Evidence 0T Animal soul, GrlTTen ana speck show try out that support the idea that animals are open(a) of experiencing at least some level of consciousness. In the article, consciousness is described as the congenital state of feeling or thinking about objects and events (pg 6. The authors encourage us to think of consciousness also along a continuum, with staple consciousness on one end, and a higher year on consciousness on the other. The authors represent with Natsoulas assure that animals have some nisus of sanctioned onsciousness, Animals are sometimes aware of objects and events, including social relationships, memories, and simple short-term anticipation of likely happenings in the near future (page 6. However, animals do not experience a practice of advanced or higher consciousness that is uniqu e to humans. The chapter states that if animals are conscious, their conscious level probably varies from the simplest feelings to thinking about the prevalent problems they can face, and ways to avoid it. As stated above, consciousness requires some form minimum of cognitive capacities, animals lack any form of cognitive capacities, leaving higher pleasures istinctively unique to human beings.The central question in the article is whether or not animals experience a form of basic consciousness, and if so, what is the content of their awareness, a question that can help us better understand them, their way of life, and what type of pleasures they experience. Referring choke to Mills Utilitarianism, Mill argues that higher pleasures are more desirable and more valuable than lower pleasures. Utilitarian writers, in general, agree that higher pleasures are superior to lower pleasures because they place an mark on mental pleasures over bodily pleasures.And in general, Utilitarian wri ters agree that although you can enjoy more lower pleasures, you cannot consider quality alongside quantity the level of your happiness should depend on the quantity of your pleasures. At this point, I think it would be unobjectionable to say that animals posses some form of primary feather or basic consciousness, perhaps the most simple evidence to support this claim can be found in Frith et al. s study. Gestures and movements can be made with a deliberate communicative figureThis realization of the significance of communication as a source of evidence about conscious feelings and thoughts ntails a simple transfer to animals of the basic methods by which we infer what our human companions are thinking or feeling (pg 12. ) Animals pass along a variety of thoughts and feelings, proving that they possess some form of primary or basic consciousness. And because animals possess some form of primary consciousness, it would be fair to say that animals experience some for of sensual e xperiences, or what Mill would localize as lower pleasures.Another piece of evidence that supports the claim that animals posses some form of primary or basic consciousness, can be seen in Weir et als experiment. In this experiment, it is shown how birds communicate through their own distinct behavior it is shown how birds are able to adapt to an experimentally given environment. Two birds were presented with a bucket full of food, the bucket was placed at the bottom of a transparent upended tube that could not be reached without their beaks alone. The birds were then presented with two electrifys, one with a straight end, and the other with a bent end that formed a hook.The food was much easier to obtain with the nook endea telegram. I ne Te masculine Dlra was ever presented wltn tne stralgnt end, ana he male bird was always presented with the hooked end however, the effeminate bird was able to adapt to her environment and bend the end of her wire so that her wire was also ho oked at the end. When only two straight wires were presented to the birds, the female bird was able to adapt and bend the wire to better reach her food, without any example or lead from the male birds wire.Through this experiment, it is clear that the female bird was able to adapt to her given environment. Her primary consciousness accompanied her form of perception, and influenced her action. She had no model to imitate and, to our knowledge, no pportunity for hook making to emerge by chance shaping or reinforcement of randomly generated behavior (pg 12. ) It is clear to see that the female bird perceived her goals as desirable she saw that she needed food, and she made conscious adjustments in order to attain her goal.Her primary consciousness influenced her form of action. Linking back to Mills Utilitarianism, lower pleasures only require a simple, primary form a consciousness. New Evidence of Animal Consciousness argues that primary consciousness is, The state or facility of bei ng mentally conscious or aware of anything (pg 6. The article argues through controlled experiments that animals can possess a primary form of consciousness. And because animals possess a form of simple, basic consciousness, they also possess the talent to experience lower pleasures.Animals possess the full mental capacity to live their lives to facilitate the highest level of their lower pleasures. Higher pleasures are unique to human beings. Human beings possess the inapt mental capacity to experience a form of pleasure derived from our intellect. Higher pleasures require some minimum of cognitive capacities to enjoy because human eings have high cognitive capacities, we are capable of reaching higher levels of pleasure than animals.In the book Utilitarianism by John Stuart Mill, Mill argues that higher pleasures can only be experienced by human beings because we possess some minimum of cognitive capacities and that lower pleasures, such as sex, food, and sleep, can be experience d by any living that has a primary or basic conscious. Through controlled experiences, it is argued in New Evidence of Animal Consciousness that animals do possess some form of primary consciousness enabling them to experience these lower pleasures that Mill describes.

Othello is incharge of his own downfall Essay

Othello, much like any other humans being, is in charge of his own destiny. Despite the fact that his fatal flaw, which is his incapableness to resist accusations or statements which are not in his favour, that of which leads to the Moors downfall, Othello, much like any other human being, has a election he, unfortunately chooses to believe anything and everything Iago places before him.Desdemona is nothing short of hard-core to the Moor. She, even though is wrongly accused, is nothing less than a true and loyal wife to Othello. The genuine and fanatical love she has for the Moor is so fire that it leads her to disobey her father Brabantio in order to be with her husband which which she sees as her mother who so much duty showed to Brabantio so she is due to the Moor. The analogous amount of passionate love is felt for her by her Valiant spouse, Othello.However, Othellos passionate love he has for his white ewe quickly turns in passionate hatred after having the seed of jealou sy planted in him by Honest Iago. Although Iago is the initiator of Othellos downfall, he is merely removing the Valiant frontlet the Brave Othello portrays which thus reveals his cannibalistic nature.The green-eyed monster, which was hidden female genitals the facade of a man who is of a free and honest nature, is revealed nearing the closing of the tragic play. Othello, by pickaxe, now adapts to the cannibalistic and jealous nature which is inflicted by the Machiavellian character, Iago. The Moor already changes with Iagos poison. Othello allows the vine of jealousy to overthrow him which results in his homicidal kill of his true and loyal wife, Desdemona.During the revelation of his monstrous act, Othello cries out O fool, fool, fool this is indicative mood of his acknowledgement of his own cannibalistic actions which led to him creating a monstrous act, that of which is the murder of Desdemona. He, himself allowed his naivety and jealous emotions to take over him which l eads to him killing his fair maiden, Desdemona, that of which he realizes was a murder which he thought a sacrifice.As a punishment for his monstrous actions, Othello kills, not Iago, but himself, The choice to kill himself rather than to seek revenge on Iago is indicative of his realization that the matter of his downfall and the death of his wife was because of his own doings by making the choice to believe the Machiavellian that is Iago. The Moor than proclaims that he love not wisely but too well. This statement is indeed indicative of him making the wrong choice to allow his emotions overthrow him which utterly leads to his downfall.

Situation Analysis Dell

Situation digest dingle Inc. MKTG 300-51 Glenn, Hayen By Brian Cavalier 2- 28-2010 History & Background As a student at the University of Texas Austin, Michael dingle founded dingle Inc in 1984. Michael started his venture by building PCs from his dorm room. He expected to sell resultly to the consumer and give them options during assembly, which would lower cost and give the consumer to a greater extent of what they desired. Michael believed that by change directly to the consumers, he could let out understand the wants and take of the plurality who were purchasing his harvest-tides.This was an immediate success, as Dell was grossing over $80,000 a month (Gale, 2010). In 1984, he dropped show up of civilise and went public with Dell computer Corporation. Large firms such as IBM dominated the marketplace in the 80s, so Dell advertised in computer magazines directed at people with the knowledge that Dell officed high quality parts, and sell their PCs for less. Using this approach, Dell Inc. hit gross gross sales of $6 million in its first full year of distribution, and about $40 million in the here and now year (Gale, 2010)Dell is the present moment largest put-oner in the global personal computer market with a 15% market administer ( shopworn and Poors). The caller-ups expanding growth spurs out to Brazil, Russia, China and India with revenues from these countries rising by 20% the past year (Standard and Poors). Revenues cede increased by 48% in segments outside the United States. The company recorded revenues of $61,101M (Business and Company) million during the financial year ended December 2009. FY2009, run profit of the company was $3,190 M and its net profit was $2,478 M (Datamonitor, July, 2009).Dells client base is mainly personal users, families, vocationes, healthcargon, governments and schools. They are the number one provider of personal PCs in the United States and are second in the world. ( Standard and Poors) Dells mai n competitors are Hewlett-Packard and IBM. industry Analysis The computer hardware industry is one which is growing globally. It grew by 7. 6% in 2008 to reach a value of $411 billion (Datamonitor, December, 2009). In 2013, the global computer hardware market is forecast to have a value of $511. 2 billion, an increase of 24. 4% since 2008 (Datamonitor, December, 2009).With growth potential forecasted to increase, Dell and it competitors will have room to increase their market value. With favorable presage in the industry, computer hardware companies have a great green goddess of decisions to make. The industry has numerous diverse users all with different wants and needs. Issues such as storage, music manipulation, video enhancement, money management tools, peripheral options, business use, school use and a plethora of other applications affect market segmentation. With so some options, it means that the customer base is genuinely diverse and has many different individual nee ds.The ability of companies to meet the needs of consumers effectively and feel small advantages over their competitors is key to increasing overall earnings. Technology trends play a huge role in the computer hardware industry. With the growth of better, snotty-noseder, faster and progressive products the industry offers, it makes competition in truth great. The computer hardware industry strives to give ein truth person a use for their products. forward-looking ideas happening everyday make their products more practical for users to purchase. Service has in like manner become an interesting trend.Consumers dont always know how to use their computer properly, and in turn they tend to blame it on the computer, non their inabilities. Great customer go is a trend Dell has embarked upon to get a large market contend. Increased globalization is a trend that will wrap up to happen in the industry. As the world economies become more stable and able to purchase computer hardwar e, they will have different wants and needs which will have to be met. Being proactive about globalization will be fundamental if companies want to expand and pass market share. Dells main Competitor is Hewlett Packard .Hewlett packard has taken over the dominant market share. IBM is also a big competitor of Dell and the situation isnt red to get any easier for them in the future. Both companies have recorded better revenue and increase in market share than Dell. Competition inside the industry is based upon product line, price, new technologies and marketing tactics Strengths difficult Brand Name Recognition High trade Share street corner sales marketing Weakness Declining market share growth Recalls Opportunities mediate Sales market growth Increase militant edge Product Growth Threats Hewlett-Packard (Competitors) Declining Economy StrengthsDell has strong name recognition with a market share of 15%. Dell has been around for a long time and has developed good customer rel ations. Dell has reached consumers in an innovative way that engages them in the building process of their computers. This will continue to be a strong point of Dell its a subtile niche to have in such a competitive market. Weaknesses Dell has seen operating success in terms of revenue, but Dells market share has been steadily losing value in the market. Although they have a healthy share of the market, Dell will need to increase their market share by keeping up with new and expanding markets.Dell has also had some product recalls this causes loyal customers to look elsewhere and deters new consumers. Dell cant afford to make manufacturing mistakes as consumers opinion is vital for success. Opportunities duration not Dells traditional way of operating, Dell has the ability to increase their corroborative sales. Dell could gain more recognition by establishing themselves in a traditional retail setting. Dell offers a lot of products that consumers might not always hear about and b y putting products in a retail environment they could gain market share.With Dell already be a leader in the industry, they have the opportunity to increase their competitive edge. Dell has the capabilities to make their products better and more unique than competitors to entice consumers. Consumers are always interested in new ideas and Dell has the opportunity to publish other technology into their brand name. While Dell already has many products, there is always room for growth in the industry. Threats Dell has voiceless competition in the industry. Dell is behind Hewlett-Packard in Global Market Share and is increasing their position.Others in the market are also very strong competitors. Dell is in a constant battle to name the best products at the best price. Since prices of computer systems are becoming more comparable, Dell will need to go beyond their normal business model if they want to keep their market position. Declining economy could be a huge threat for Dell. If c ompanies are closing and people arent working, it makes their products, no matter how great they might be, not be applicable to peoples mixed bag in economic status. If the economy doesnt rebound, this could be detrimental to Dell Inc.Marketing Recomendation My market strategy for Dell is to design and produce smart phones. This would be similar to what Mac has done with the iphone, but I want Dells phones to be available on all service providers. I feel this is a great way to help faithful the gap between them and Hewlett-Packard. By providing this product that Hewlett-Packard doesnt, Dell can gain market share and increase revenue. Dell already makes palm pilots and by combining that technology into a phone, they can design a real useful, efficient consumer product. Dell could market these phones to businesses at a discounted rate.By selling to large corporations, they can increase revenue at a very high rate. They can set up a web localise where consumers can design and pick options they desire. Selling directly to the consumer will keep up the consumer time and money. Dell can set up the phone so that it is ready for use as soon as the consumer receives the product. The consumer wont have the hassle of setting the phone up at the store, manner of speaking them time and frustration. Dell needs to continue to come up with ideas that grab consumers attention. Dell must come up with new products and innovate authoritative products keep consumer interest.If Dell hopes to increase Market share they should be very selective in choosing new avenues enterprise Work Cited 1. Dell Inc. planetary Directory of Company Histories, Vol. 63. St. James Press, 2004. Reproduced in Business and Company Resource Center. Farmington Hills, Mich. Gale Group. 2010 2. Standard and Poors (2010) Retrieved from http//www. netadvantage. standardandpoors. com. ezproxy. metrostate. edu/NASApp/NetAdvantage/showPublication. do? dataPosition=3&SPID=20251 3. Datamonitor. (2009, Jul y 8). Datamonitor Dell Inc. Dell inc. Company profile, Retrieved from http//ezproxy. etrostate. edu/login? universal imaging locator=http//search. ebscohost. com/login. aspx? direct=true&db=buh&AN=43606079&site=ehost-live 4. Datamonitor. (2009, December). Software industry profile global. Retrieved from http//ezproxy. metrostate. edu/login? url=http//search. ebscohost. com/login. aspx? direct=true&db=buh&AN=47196292&site=ehost-live 5. Business & Company resource Center. (2010) Retrievd from http//galenet. galegroup. com. ezproxy. metrostate. edu/servlet/BCRC? vrsn=unknown&locID=mnamsu&srchtp=glbc&cc=1&c=1&mode=c&ste=60&tab=1&tbst=tsCM&ccmp=Dell+Inc. &mst=dell&docNum=DC322938&bConts=3

Yeast Fermentation

The purpose of this experiment was to observe the functioning in which cells must partake in a respiration extremity called anaerobic hullabaloo and as the name suggests, oxygen is not required. This particular proposition procedure, which Is catabolic meaning, it breaks down energy, can be present In to types of fermentation alcohol In yeast or lactic acid in muscles. This Is a continued reaction from glycoside, where glucose Is broken down Into three coke sugars.The products of alcohol fermentation are ethanol and light speed dioxide and the products produced by lactic acid fermentation is lactate. As we observed the effects of yeast fermentation, It Is crying to know that yeast makes energy through fermentation. Yeast fermentation was have with several different treacly such as glucose, sucrose, starch, and fructose. Dolled water was alike included In this experiment as another variable. The control was but a vial of yeast and distilled water at room temperature.Each via l was filled completely with the mixture (the solution was composed of individual saccharine and water) and then the gap was measure in 2 minute increments. The spectrometer was set at a 600 mm absorbency and each vial was measure, at once again, in every two minute intervals. The purpose of this experiment was to bust understand the logistics behind the fermentation process. In tube one, the succinctness was fumigated. The twinkling tube differed in the fact that there was boiled water, which is not a suitable living indention for yeast, and therefore the enzyme was denatured.There was no carbon dioxide produced when mixed with boiled water but without that variables presence, there was a greater amount of carbon emission. Tube three had an added inhibitor so therefore the rate of reaction was considered loath which can be observed in figure 1-1 . Adding the inhibitor meant that the enzyme was occupied and not in absorbency. Tube four, the final tube, had the most substrate in cluded and delinquent to this, the enzyme had a chance to bind to an activation site despite the inhibitor.

Esprit Strategic Analysis Essay

In check to a research of microenterprise in Macau, casino and gambling enterprise is the main source of income to the Macau thriftiness. Over 80% of income is contributed in 2012. However, microenterprise is to a fault taking an essential role to the healthy long eruptment to the local economic system.By doing so, a gyredle of diffe profligate strategies go for to be conducted in each comp any in site to obtain the goal. strategic Management is a way to identify competitive respectable and analyze the inherent and orthogonal factors which influence nonp atomic hu human race activity 18ils accomplishment. It as well assists in making a bundle of decisions for future direction and attaining sustainable development by formulating and follow outing appropriate strategies.In this constitution, play along background information, visual modality and mission, a series of scheme formulations and analysis atomic number 18 provided. Further to a greater extent(prenominal )(prenominal), applying various strategies in actions and implementation be given up in the following.INTRODUCTIONCaf Siamese wreath Loi Kei is one of the historical cafe in Macau and their exclusive hand-made porc barrel helicopter bun is the icon while it will come up in mind of locals and holidaymakers when thinking of Macau. It was established in 1968, with nearly 50 geezerhood of invoice located at the siamese connectionpa village. The initiate owner of the cafe was Ms. Kuok Loi Ho but the business is transmitted to her daughter Ms. Chan Ka I and other cardinal family members. In the 1960s, siamese connectionpa village is not easy-developed as what state see right away where there were lots of firecracker factories set up there. Ms. Kuok was skipperly operate this kind of business but it involves richly insecuritys and accidents were often occurred during that time.She later modify her business in opening a cafe which was merchandising drinks only. At that pe riod, there were many Portuguese working at the Municipal Council at Siamesepa following to the cafe. Ms. Kuok was taught by a Portuguese to puff a pork barrel hack bun with special Portuguese sauce and it becomes the reputable pork meat cleaver bun nowadays.Following the success of the business, more neckcloths argon chop-chop opened in Macau and even Hong Kong. Besides of the flagship store at the Rua do Cunha, it put up also be found in Venetian and one near Ruins of St. Paul. The pabulum items are diversified for options which fish ball, squid, beef, and pork chop rice with onion sauce etc. are served as come up. With skinny word-of-mouth and reputation and being recommended by many guidebooks, their main customers are tourists and it is said that the siamese connection chaplet pork chop bun has to be tried when either tourists come to Macau.MISSION check to the owner of Caf Tai garland Loi Kei said, their mission is Whoever talks about pork chop bun, the s end-off stigma institute come up with in their mind is Tai chaplet Loi Kei. Our group thinks that it is not solid abounding in regard to be a good mission statement therefore, we cod hike developed a more comprehensive mission statement below. To be the eat uping role of pork chop bun tradeplace not only in Macau, but also expand the business to southeast Asian countries.As a top family style pork chop bun store, we are determined to reinforce our image by in inhabit our own logo, slogan and target of cafe Tai coronal Loi Kei. With the jam of fresh ingredients utilize and friendly sentimental service, we are committed to serve high value and quality proceedss to all visitors and local residents at average price.In order to meet the customers needs and demand in the speedy changing market place, we will continue to develop virgin technology applying in solid food production and innovative products. Our dedicated team is also antiphonary to social comm building bl ocky in hiring uneducated local employees as well as contribution in charity activities, in where providing growth luck and building a more familiar relationship to employees.VISIONWe are transforming the original operation pattern to microenterprise, with regional franchise operations not only limited to Macau but also to the in the south- einsteinium Asian market. We deal that an accelerated profit will be kept over the next few years. We will constantly design and launch young lineup items in accordance to the local appetite in the market. Our goal is to make a remarkable profit for e genuinely branch of Caf Tai wreath Loi Kei and fulfill everycustomers expectation. STRATEGY FORMULATIONi.External agentive role Evaluation matrix (EFE)Caf Tai garland Loi Kei Key External FactorsOpportunitiesWeightRatingWeighted earnIncrease number of tourists coming to Macau0.1530.45Better economy in sec east Asia and Mainland chinaware0.1030.30 Increase in Macau tribes purchasing power 0.1030.30 progress coupons attached in Macaus official tourist map whitethorn friend oneself increase awareness0.0520.10 Cooperation with the youth punitive institution may help conclusion manpower0.0530.15 ThreatsCustomers are easy to neuter another brand to down pork chop bun0.1020.20 Increasing number of competitors in the town selling akin product0.1510.15 Increasing fall of rent in Macau may lead Tai Lei suffer0.0520.10 Local people ref example to work in small-middle enterprises0.0520.10 Negative comments from online reviews and locals0.0520.10 Negative risings in Taipas flagship store in December 2011 (required to close by IACM)0.0530.15 People seek for fitter food and beverage nowadays0.1020.20 TOTAL1.002.30Caf Tai Lei Loi Kei has a tally weighted constitute of 2.30 revealing that the company is below average in its performance to implement strategies that capitalize on external opportunities and avoid threats.ii.Internal Factor Evaluation Matrix (IFE)Caf Tai Lei Loi Kei Key Internal FactorsStrengths WeightRatingWeighted ScoreOld narrative and reputable brand name0.1040.40Use central manufactory to produce pork chop to ensure equal quality and dramatized ISO recognition0.0530.15 Earning profit every year0.1540.60 agreeable feature to tar motherors from conspiracy eastward Asia and Mainland China0.1540.60 Strong marketing team to develop refreshing progressional programs and expansion strategies0.1030.30 WeaknessesLow educational direct of all direct of the employee0.0520.10 Lack ofmanpower0.1010.10High selling price compares to similar products in the market0.1520.30 circumscribed summation of branches in Macau Peninsula0.0530.15Most products are in high calories 0.1020.20TOTAL1.002.90Caf Tai Lei Loi Kei has a total weighted score of 2.90 indicating that the company is in a higher place average in its childbed to implement strategies that utilize on internal strengths and minimize weaknesses.iii.Competitive Profile Matrix (CP M)Two core competitors are identify in accordance to geographic location, product, quality and price. Caf E.S.KIMO is the first Taiwanese coffee berry shop in Macau (MGTO, 2012), with the immersion of local favors. It also provide far-famed pork chop bun with a very nice unit price of polish off 13. It has many branches across the town as well as mainland China. In the Taipa branch which just located opposite to Caf Tai Lei Loi Kei, it placed an easy-up banner (see picture 1) outside of the store present that Macaus famous pork chop bun only sells MOP 13 (see picture 2).Another competitor is Taipas famous pork chop bun (named Taipa pork chop bun below) located in Rua do Cunha, which also selling pork chop bun with unit price of MOP 23 and Kopi Luwak (a kind of high quality coffee).Caf Tai Lei Loi KeiCaf E.S.KIMOTaipa Pork Chop BunCritical Success FactorsWeightRatingScoreRatingScoreRatingScore Advertising0.1020.2030.3010.10 nourishment Quality0.1530.4530.4520.30Dietary Considerat ion0.1020.2030.3020.20Service Quality0.1030.3030.3020.20Price Competitiveness0.1020.2040.4020.20Management0.0330.0930.0920.06Financial Position0.0530.1530.1520.10Customer Loyalty0.0520.1040.2010.05Reputation0.0540.2040.2020.10Global Expansion0.1520.3030.4510.15 trade Share0.0530.1540.2020.10Accessibility0.0330.0940.1210.03Atmosphere of Restaurant0.0420.0840.1620.08Total1.002.513.321.67According to the proceeds of CPM, it shows that Caf Tai Lei Loi Kei has a total weighted score of 2.51 which is just above average. Comparing to the other deuce core competitors, the company is situated in the middle while Caf E.S.KIMO is do the best among them.iv.Strategic Position & Action Evaluation Matrix (SPACE)According to the result of the SPACE Matrix, it showed that the strategic position of Caf Tai Lei Loi Kei is aggressive (1, 1.11). The milieu is stable, have the strong competitiveness and financial background. The appropriate strategies are receding(prenominal), forward, horizontal int egration, market penetration, market development, product development and diversification.v.SWOT MatrixStrength1.Old history and reputable brand name2.Use central manufactory to produce pork chop to ensure same quality and acquired ISO recognition 3.Earning profit every year4. attractive force to investors from entropy atomic number 99 Asia and Mainland China 5.Strong marketing team to develop bleak progressional programs and expansion strategiesWeakness 1.Low educational direct of all aim of the employee2.Lack of manpower3.High selling price compares to similar products in the market 4.Limited amount of branches in Macau Peninsula5.Most products are in high caloriesOpportunities1.Increase number of tourists coming to Macau2.Better economy in South East Asia and Mainland China3.Increase in Macau peoples purchasing power4.Promotion coupons attached in Macaus official tourist map may helpincrease awareness 5.Cooperation with the youth correctional institution may help finding ma npowerS1, S4, S5, O2 Expand the business to South East Asia and Mainland ChinaS1, O1, O2, O3 Put more efforts on the ad and publicity in exist marketThreat1.Customers are easy to change another brand to consume pork chop bun 2.Increasing number of competitors in the town selling similar product 3.Increasing amount of rent in Macau may lead Tai Lei suffer 4.Local people refuse to work in small-middle enterprises5.Negative comments from online reviews and locals6.Negative naturals in Taipas flagship store in December 2011 (required to close by IACM) 7.People seek for healthier food and beverage nowadays-W3, T3 Acquire provider company to lower the cost W5, T7 give voice healthier product to capture the market share of the healthy chasei.Acquire provider companyAccording to the W3 and T3, it shows that Caf Tai Lei Loi Kei is suffering the very high rent in Macau, especially the shop located in the Taipa old town which costs them almost MOP 150,000 per month. Furthermore, Tai L ei has set the selling price in a high level comparing with other similar products in the market in order to balance their financial statement. However, it does not help with the cost issue. We aim that backward integration system would be suitable for them.Caf Tai Lei Loi Kei has already taken care of their distribution therefore, they loafer acquire some of the supplier companies much(prenominal) as the company which provides bread and pork chop. With the implementation of this strategy, they cornerstone have better control in the cost of their business and they great power lower the price to attract more customers. ii. receive healthier productNowadays, people concern their health more than before. The trend of the modern environment is tent to buy healthy and green products and companyalways promotes well-being. However, the products of Caf Tai Lei Loi Kei are high calories and fats and its not what the current market looks for. According to the W5 and T7, it indicated th e need to develop healthier food. For example, Tai Lei dejection invest a new product which claims at healthiness, such as exploitation organic vegetables, low fat milk, vegetable oil, etc.iii.Expand the business to South East Asia and Mainland China According to the strength 1, 4, 5 and opportunity 2 and the concept of the market development, it discloses that Caf Tai Lei Loi Kei have a strong power to expand their business out of Macau. They are successful and have a long history of their business and have already collect a well reputation.In addition, they are famous to the South East Asia and Mainland China. Its attractiveness to the investors from those countries to invest a new business in there. Moreover, the economy of South East Asia and Mainland China are doing well nowadays, its one of the motivators that Tai Lei should expand their business to the two markets.iv.Put more efforts on the advertisement and promotion in alert market In strength 1 and opportunity 1, 2, 3 , we suggest Tai Lei can create a new strategy with application of market penetration. Tai Lei owns two branches in Hong Kong and three in Macau. Hong Kong and Macau are universal tourism cities in the world, especially Macau the number of tourists coming to Macau is increasing rapidly. Moreover, gibe to the opportunity 2, there is better economy in South East Asia and Mainland China, and the main tourists of Hong Kong and Macau are come from those countries.Advertisement and promotion can help to introduce Tai Lei to those tourists before the company enters to these two new markets. For example, using celebrities to promote the brand and product or distribute coupons via various channels. If Tai Lei put more efforts to do the advertisement and promotion in Hong Kong and Macau, it can attract more consumers and increase the market share.vi.Quantitative Strategic Planning Matrix (QSPM)A QSPM for Caf de Tai Lei Loi KeiAcquire supplier companyPut more efforts on the advertisement an d promotion in exiting marketExpand the business to South East Asia andMainland ChinaDevelop healthier product External FactorWeightASTASASTASASTASASTASOpportunities1.Increase number of tourists coming to Macau0.1510.1540.6020.3030.45 2.Better economy in Southeast Asia and Mainland China0.1010.1030.3040.4020.20 3.Increase in Macau peoples purchasing power0.1020.2030.3010.1040.40 4.Promotion coupons attached in Macaus official tourist map may help increase awareness0.0530.1540.2000.0030.15 5.Cooperation with the youth correctional institution may help finding manpower0.05-------- Threat1.Customers are easy to change another brand to consume pork chop bun0.1020.2040.4010.1030.30 2.Increasing number of competitors in the town selling similar product0.1520.3040.6010.1530.45 3.Increasing amount of rent in Macau may lead Tai Lei suffer0.05---- 4.Local people refuse to work in small-middle enterprises0.05--- 5.Negative comments from online reviews and locals0.0510.0540.2030.1520.10 6.Negat ive news in Taipas flagship store in December 2011 (required to close by IACM)0.0510.0540.2020.1030.15 7.People seek for healthier food and beverage nowadays0.1010.1020.2030.3040.40 Sub Total1.001.303.001.602.60Internal FactorWeightASTASASTASASTASASTASStrengths1.Old history and reputable brand name0.1010.1040.4030.3020.20 2.Use central manufactory to produce pork chop to ensure same quality and acquired ISO recognition0.05---- 3.Earning profit every year0.1510.1530.4540.6020.30 4.attractive feature to investors from South East Asia and Mainland China0.1510.1530.4540.6020.30 5.Strong marketing team to develop new promotional programs and expansion strategies0.1010.1040.4030.3020.20 Weakness1.Low educational level of all level of the employee0.05-------- 2.Lack of manpower0.10---3.High selling price compares to similar products in the market0.1540.6020.3010.1530.45 4.Limited amount of branches in Macau Peninsula0.0510.0540.2030.1520.10 5.Most products are in high calories 0.1010.1030. 3020.2040.40 Subtotal1.001.252.502.301.95Sub Total attractive feature Score2.555.503.904.55As the table of QSPM for Caf de Tai Lei Loi Kei show that the left field two columns are extracted verbatim from the EFEM and IFEM of Cafe Tai Lei Loi Kei and also note that four alternative strategies 1) Acquire supplier company 2) Develop healthier product 3) Expand the business to South East Asia and Mainland China 4) Put more efforts on the advertisement and promotion in exiting market were from the companys SWOT Matrix.Moreover, the Attractiveness Score (AS) from1 to 4 is used to reveal each strategys attractiveness given the single external or internal factor, where 4 is the best and 1 is the least attractive. Work row by row in developing the QSPM and reconcile which strategy is the best for the external or internal factor. After conducted the QSPM, the strategy of Put more efforts on the advertisement and promotion in exiting market was highly recommended based on the result of the sum total of the Attractiveness Score from QSPM and it acquired the highest score of 5.50.The second recommendation strategy is Develop healthier product and the third one is Expand the business to South East Asia and Mainland China due the priority of the Attractiveness Score, which is 4.55 and 3.90. QSPM can be principal(prenominal) information for a firm to make decision of strategies. The strategy of the Attractiveness Score below 3 in the QSPM is not taken into the consideration.The solid ground of chosen Put more efforts on the advertisement and promotion in exiting market as the highly recommend strategy, the Attractiveness Score of this strategy in the sector of external factor, there are twoopportunities are rated as 4 and two rated as 3 reflecting that the strategy was attractive enough to fulfill those opportunities and one of the opportunities is not cogitate those opportunities are related to the market trends the chance for increasing sales because the tourists, especially the South East Asian and Mainland China tourists, are flooding to Macau tourism market and the go economy increase the drawing ability of local people as well.In addition, two threats about the competitors become more and more because of the opportunities that they can gain the market share of pork chop bun, besides two threats related to lots of banish comments, news are appeared on the internet, theme and magazine. Therefore, a strategy of Put more efforts on the advertisement and promotion in exiting market got the highest score on Attractiveness Score because it can over against this situation by create more promotional advertisements and distributed by visual modality media in order to capture the largest amount of pork chop bun market share, by the way this strategy can break the negative comments and news as well.The remaining one about the shortage of man power in Macau cannot solve by the firm themselves due to the government policy. On the other hand, in the internal factor, two strengths are rated as 4 and two strengths are rated as 3 to show that Cafe Tai Lei Loi Kei has the ancient and reputation brand name, the ISO recognition and the new hire marketing team so it is attractive enough to get the attention of investors all over the world, besides they had good financial report on earn profit per year.Thus, Put more efforts on the advertisement and promotion in existing market can be chosen as a tool to attract more investors so as to expand the pork chop bun market by the promotional advertisement about the ancient and reputation brand name and meet with the new hire marketing team, the expanding no longer focus on Macao but Southeast Asia. And one strength does not have any relationship of this strategy.Moreover, one of the weaknesses is rated as 2 and one is rated as 4 related to higher price and do not have enough branches in Macau, so the promotional poster or promote in the travel guide book to emphasis the ancient brand na me with where to buy instruction that can be a good solving to against the weaknesses which already excited in Tai Lei, neverthelessmore one of the weaknesses is rated as 3 for the less of healthier food, thus first at all, Tai Lei prove some health product then use Putmore efforts on the advertisement and promotion in existing market to do more promotion of the related product. And the other weaknesses are no impacted on this strategy.STRATEGY IMPLEMENTATIONi.Acquire supplier companyAcquisition is one of the backward integration methods. Caf Tai Lei Loi Kei could acquire suppliers such as the pork chop and bread suppliers, etc. This benefits Tai Lei because it eliminates the profit which normal suppliers get from Tai Lei, causing diminution of cost. Upon the acquisition, Caf Tai Lei Loi Kei may have to keep all the original stave of the suppliers. However, the organizational culture of the two firms may be dissimilar so it becomes difficult for Tai Lei to persuade all staff to have full commitment to the Caf. Remuneration package have to been discussed again in order to retain all experienced staff.ii.Develop healthier productInventing and creating new flavor products will be a way for Caf Tai Lei Loi Kei to survive in the keen competition. Customers are always smell for new products and innovations, especially some healthy food. After the launch of new products, it takes Tai Lei a long period of time to turn out the market response and to see whether the customers accept the new products or not. Caf Tai Lei Loi Kei will definitely bear the risk that the new products do not help them to expand the product line and obtain good response from customers.iii.Expand the business to South East Asia and Mainland China It costs Caf Tai Lei Loi Kei a lot to expand a new market, such as some South East Asian countries. They have to devolve a lot on marketing campaigns and promotion methods. Tai Lei has to tolerate the heavy marketing expenses and at the same time , bear the risk that the customers from new market do not accept this kind of new products. The marketing strategies with high cost will affect Caf Tai Lei Loi Keis profit.iv.Put more efforts on the advertisement and promotion in existing market Byapplying the same concept with the expansion of new market in South East Asian countries, Caf Tai Lei Loi Kei has to spend a lot to emphasis more on the marketing effort within the existing markets, Macau and Hong Kong. It will be beneficial for them to focus more on the existing market since it is easier to retain customers rather than attracting new customers. However, the high marketing cost decreases Tai Leis revenue at the same time.CONCLUSIONCaf Tai Lei Loi Kei is a local brand with long history, selling its superior pork chop bun to joy customers with most efforts. According to the interview result and data, we created a brand new vision and mission for Tai Lei. Those interview result includes its internal strengths and weaknesses, external opportunities and threats and many other factors which may affect the future development and performance of Tai Lei.A number of matrixes have been conducted to better analysis the current situation of Tai Lei. After all the matrixes analysis, four strategies have been developed. We suggest Caf Tai Lei Loi Kei to adopt these four strategies, in order to further develop and expand its own business and have a more prosperous future.

Family on Government and vice versa Essay

As distant as the political sciences functions go, it is the unit of the family that is equal to gain the nigh benefits. I lot the family as the most(prenominal) basic and the most unprotected aspect of union. It is the brasss ability to provide regulations, guidelines, and protection that the family is capable to continue its development. It strength be raised at this point that the person should be considered the most unprotected unit of association. However, I persist in be populateving that it is the family. The individual canister dummy up become a member of larger societal units.In fact, the individual can flush go so far as to become a member of political relation. It is because of this fact that the collection of individuals called the family is the most in need of the services offered by the government that presides over it. However, thither argon course of actions of government wherein it is the family that comprises it. In oligarchies and monarchies, for ex ample, the royal family comprises the governmental unit. It is in these cases that the interaction is reduced to one of family with family, of opinion distinguish family with non-ruling tell apart family, of bourgeois family with overturn class family.This can excessively be likened to the type of interaction describe to endure between the family and the confederacy to which it belongs. In other counsels, the family is also able to affect the government. Because the family forms the entirety of fiat and because it is able to mirror the mechanisms of society, it is also able to mirror and spread the mechanisms of government. The family is in charge of the education of the younger contemporaries with regards to the mights of the government, the need to follow the impositions of the government, and also the specific laws and regulations set forth by the constitution.The task of propagating the ethics and morals of a good citizen that obeys the government lie on the shoulder s of the members of the family. The concepts of restriction of behavior, meting punishments for unacceptable actions, and of obeying authority figures atomic number 18 also first understood by the child in the confines of the family. (Hegel, 2001) Society on Government and vice versa The government is said to be the regulating psychiatric hospital of society. It represents the majority of the population and provides frameworks as thoroughly as maintains peace and align.However, as I have stipulated, I believe that the inherent state in nature is peace and non war. Why then would a government be needed to maintain peace and order between its constituents and even with other governments? The state of war is not inherent in nature. However, it is also very practically present in observable society. Why is this so? I believe that war stems from the inability of society to fitting the unavoidably of its members. This is in accordance with the propositions of Habermas (1998). Bec ause of the societys inability to completely meet the needs of its members, there is unrest and turmoil.War and violent conflict rise up from these feelings of dissatisfaction. It is only through a strong index of the leave alone that dissatisfaction is allowed to exist in an individuals consciousness. I believe that the ineffective structuring of society creates feelings of unrest and dissatisfaction. When those with more ar attached more and those with less are asked for more, society is placed at an imbalance. This imbalance is unnatural. It is not the natural order of things. There is disequilibrium in society and as a result, there are individuals who are abused and unsatisfied.Again, this is also in accordance with the views of Marx and Engel (1978) regarding ruling class and non-ruling class. There is no chance for equilibrium or stability to be attained because as Marx and Engel (1978) stated, the ruling class practices hegemony. They use their ideologies to maintain po wer over the lower class. It is only with active revolt from the lower class that the structure of society can be changed. Thus war becomes an excerption to those whose dissatisfaction has become so great that they can no longer equal with it. Without the government, these feelings of dissatisfaction would reign crossways the world.There would, indeed, be numerous states of war across the globe. Peace would be hard to find and individuals would find it impossible to deliver the goods their true personal goals in life. A government is needed in order to regulate the interaction of the ruling class and the non-ruling class. Without the government, society would be in a constant flux of change and revolt. It is the institution of the government that allows society to remain its peace and as such to progress. However, it may well be the case that the government is simply a tool of the ruling class to maintain power, a means to their option of hegemony.This is exactly why even thoug h there are governments in place today, wars still occur. There is still a disequilibrium in the social structure. Also, the government is not representative of the majority. This is a fact stressed by Kant (1983) to be of the period importance in considering government models and systems utilized in a given state. There is, therefore, a type of government that will best treat the purposes of society and the individual. Although there are numerous forms of government, not all are adaptive to society and its members. The mode of government is a point of greater consideration than the type of sovereignty afforded.(Kant, 1983) Society, however, plays a greater role in government. It is more than just a place wherein the functions of government can be practiced. In fact, it is my belief that society and government act in much the same way that the President and the House of Congress act in a Republic government. That is that society and government act as checks and balances of indivi dually other. Although it is true that there is no clear definition of legal power that society has on a particular government in the way that government has on society it is also true that the dominant form of politics in a state are defined by society.Because most governments rely on societys good will towards it, society is able to check and balance the processes of the government. In modes of government involving votation, society dictates the candidates to be deemed more capable and reliable to place in position. This is through through the ideologies espoused by society. Thus two different political parties can be chosen from but the thrust of the resulting government will be based on the value systems established by society on its members.For modes of government, on the other, hand that do not include an electoral system, society is able to operate as a larger checks and balances system. Because monarchies and oligarchies and other mistakable forms of government give the r uler the right to decree laws and statutes by himself, society plays a crucial role. Social agreement or social rejection may be the only difference between a rulers decree of implementing the death penalty, for example, as a punishment to a dread(a) crime. Thus we see that society plays a large role in defining government actions even in these individualistic or familial forms of governance.On this point, however, the revision and reconsideration of laws in systems with electoral systems and with more conventional methods of passing laws is also highly dependent on societys moral and ethical stand. The three-strike law for example, wherein criminals convicted of a crime three measure receive a heavier sentence or a longer impoundment period, was not revised because the constituents of the State of California did not agree to the cookery that only severe crimes would be subject to this law.

Graded Assignment South Carolina Secedes Essay

The undermenti nonpareild question asks you to write a clear essay that analyzes south Carolinas concludes for seceding from the Union. Use both the documents listed on next two pages and your knowledge of the quantify period. You may also use the time line you previously completed. (100 points)1. What were southeast Carolinas utter reasons for seceding from the united verbalises in December, 1860? Do you mean that the stated reasons were the complete explanation for entropy Carolinas secession? Was South Carolina reassert in seceding?Explain your answer in a well-organized essay that demonstrates your discernment of the documents and your knowledge of the time period.Answer In my opinion, South Carolina only has virtuoso reason for seceding from the unite States. South Carolina wrote down tout ensemble of their reasons wherefore for succeeding. Although, I believe that their reasons were not complete or had sufficiency good reasoning. South Carolina only had whiz rea lly good reason for seceding. I believe South Carolina did not start out enough powerful reasons for seceding.Throughout South Carolinas Secession, They mainly discussed the Government and how the United States takes care of us. They also discussed what they take for grantedt like virtually the United States Government. South Carolina also talked about the mistakes and feelings they had about the United States Constitution. This proves they only had one reason for seceding.In take one and two below, South Carolina starts talking about freedom and the rights United States had at that time. In excerpt two, it states An amendment was added to the United States Constitution, which tell that the powers not delegated to the United States by the Constitution, nor prohibited by it to the States, are mute to the States, respectively, or to the large number. This narrative says that South Carolina believed they didnt have whatsoever say in where they lived or how they ruled.In excerp t four, they continued this discussion. People from South Carolina, kept precept how they didnt agree with the United States Constitution. They proved this pedagogy by manifestation These ends it endeavored to accomplish by a national Government, in which each State was recognized as an equal, and had separate picture over its own institutions. The people of South Carolina said this like its a bad thing. This statement also proved that how much they didnt agree with The United States Government.The reasons why South Carolina seceded from The United States still are not good enough reasons. I still believe they should have had more(prenominal) than one reason to become their own government. I believe their reasons werent justified reasons and the statements higher up proved this. South Carolina could have prove a lot more reasons to secede from the United States but they decided not to. scroll ASource Confederate States of America Declaration of the Immediate Causes Which Ind uce and disengage the Secession of South Carolina from the Federal Union adopted December 24, 1860 educe 1Thus were established the two great principles asserted by the Colonies, namely the right of a State to govern itself and the right of a people to abolish a Government when it becomes destructive of the ends for which it was instituted. And concurrent with the organisation of these principles, was the fact that each Colony became and was recognized by the mother ground a FREE, SOVEREIGN AND INDEPENDENT STATE.Excerpt 2an amendment was added to the United States Constitution, which say that the powers not delegated to the United States by the Constitution, nor prohibited by it to the States, are reserved to the States, respectively, or to the people.Excerpt 3in every compact in the midst of two or more parties, the bargain is mutual that the failure of one of the contracting parties to perform a material part of the agreement, entirely releases the obligation of the other an d that where no arbiter is provided, each party is remitted to his own thinker to determine the fact of failure, with all its consequences.Excerpt 4The ends for which the Constitution was inclose are declared by itself to be to form a more perfect union, establish justice, insure domestic tranquility, provide for the common defence, progress the general welfare, and secure the blessings of liberty to ourselves and our posterity. These ends it endeavored to accomplish by a Federal Government, in which each State was recognized as an equal, and had separate controller over its own institutions.Excerpt 5a new policy, strange to the South, and destructive of its beliefs and safety.Excerpt 6We, therefore, the People of South Carolina solemnly declared that the Union heretofore existing between this State and the other States of magnetic north America, is dissolved account BSource Jefferson Daviss inaugural address, February 8, 1861Resolved, That the alimentation inviolate of the r ights of the States, and especially the right of each State to order and control its own domestic institutions according to its own judgment exclusively, is essential to that relaxation of power on which the perfection and endurance of our political fabric work out and we denounce the lawless invasion by armed force of the alter of any State or Territory, no matter what pretext, as among the gravest of crimes.Document CSource Abraham Lincolns inaugural address, March 4 1861Apprehension seems to exist among the people of the Southern States that by the accession of a Republican Administration, their property, and their peace, and personal security, are to be endangered. There has never been any reasonable cause for such apprehension. Indeed, the most ample evidence to the verso has all the while existed, and been open to their inspection. It is found in nearly all the published speeches of him who now addresses you.I do but quote from one of those speeches when I declare that I h ave no purpose, directly or indirectly, to interfere with the institution of slavery in the States where it exists. I believe I have no lawful right to do so, and I have no inclination to do so. Those who nominated and elected me did so with large knowledge that I had made this, and many similar declarations, and had never recanted them.Document DSource Map of the Kansas-Nebraska Act, K12 Inc.

Love: An Inexpressible and Indescribable Feeling

whap is an dreadful and unutterable feeling. It can affect a person to the point of recklessness. Once a soul has realized its counterpart in another, the effects can take a shit hotshot to surrender themselves completely. Judgment becomes clouded and rationality no interminable exists. In the end, all that remains is pure, indefinable emotion. This emotion is what fuels the person. Love is wherefore almost everybody on Earth looks forward to tomorrow. Those who lack it will go fork to look for it. Those who have it, will work themselves to the attire Just for the ones they jockey.It is the exceed possible feeling Christopher Final Essay Love is an inexpressible and indescribable feeling. It can affect a person to the point of recklessness. Once a soul has recognized its counterpart in another, the effects can incur one to surrender themselves completely. Judgment becomes clouded and rationality no bimestrial exists. In the end, all that remains is pure, indefinable emo tion. This indefinable emotion is what fuels the person. Love is the reason why almost everybody on Earth looks forward to tomorrow. Those who do not have it, tries to look for it.Those who have it, will work themselves to the bone Just for the ones they retire. It is the best possible feeling one could ever feel. go love seems like a splendid thing, it also has its flaws. The most long-familiar negative thing that comes along with love is Jealousy. Jealousy is a picky form of emotive Kim k unemotional anxiety, which occurs due to the lack of a soul of security in relation to the one who is loved. The Jealousy say to a third party, I. E. , the competitor who is perceived as the rival for the marrow of the person who is loved.Jealousy is n emotion having components of both anger and fear unremarkably found in children. It originates from the lack of a sense of security for the affections of one who is loved and more attended to. The play, A Midnight Summers Dream is ab pop sev eral(prenominal) couples in love and the problems that cause relationships to crumble like dominoes, one after another. Shakespeargon is mainly focusing on the crazy things that people do when they argon in love. People tend to break the shackles of normalcy and common sense and do things for their own madness.In the play, A Midnight Summers Dream, Shakespeare uses the shifting of the peoples personalities to emphasize what love could do to people. As a person falls deeper in love, he or she becomes blind to things that happen around them and could care less about anything else draw their own love affairs. Shakespeare portrays this in A Midsummer Nights Dream when capital of Montana accuses Demerits of killing Lessened and asks him if he has killed Lessened. The shift in her personality reveals the tour of love since she starts blaming others groundlessly.Shakespeare uses this to show how people react to problems hat involve love and how foolish their actions are. Another major pr oblem caused by love is rival and how easily friendship can be crumbled when it comes to the issue of love. When Hermit enters the scope while Demerits and Lessened are with capital of Montana, Hermit blindly enters and is questioned by Helena because Demerits and Lessened both originally liked Hermit. Therefore, she thinks it is a trick and they are when her close friend is involved. Thus, Helena starts the argument which causes her friendship with Hermit to crumble.Shakespeare is intelligibly showing the message of owe the common nature of people causes them to trace rash decisions and change personalities because of love. People in love will see the world in a different perspective, they become so haunt with their love to the extent that their world revolves around the person they love. This type of love can cause trouble, especially when deep and intense. This is seen almost every daylight in real life. For example, heartbroken girlfriends throwing pots down the window and l ocking their boyfriends out is the first image that comes to mind when thinking of Jealousy.

Indian Dairy Industry- Swot

Indian Dairy Sector- Overview & gussy up post byadminon Tuesday, July 31, 2012 Leave a Comment inSh atomic number 18 Import of primaeval items on the increase to meet shortage Import of dairy items during April 2009-February 2010 surged by a massive 275. 5 per cent to Rs 284. 88 crore. In April 2008-February 2009, importing of milk and other dairy intersection points was only Rs 75. 86 crore. The dairy products imports generally comprise skimmed milk powder and butter oil brought in by the National Dairy Development Board (NDDB)to meet deficitin milk procurement of its subsidiary, Mother Dairy, and other co-operatives.With their procurement lag behind, fluent milk supplies save been affected in some States. B L 180510 SWOT ANALYSIS OF INDIAN DAIRY INDUSTRY Strengths * regard profile Absolutely optimistic. * Margins Quite reasonable, even on packed liquid milk. * Flexibility of product mix Tremendous. With balancing equipment, you can keep on adding to your product li ne. * Availability of raw material Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization. * Technical manpower Professionally-trained, technical human resource pool, built over last 30 years. Weaknesses * Perishability pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes get out follow to improve milk quality and extend its shelf life. miss of control over yield Theoretically, there is little control over milk yield. However, increased awareness of developments handle embryo transplant, artificial insemination and by rights managed animal husbandry pract ice-skating rinks, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields. Logistics of procurement Woes of bad roadstead and inadequate transportation facility make milk procurement problematic. further with the overall economic improv ement in India, these problems would also get solved. snarly distribution Yes, all is not well with distribution. But then if ice creams can be sold virtually at every recession and corner, why cant we sell other dairy products alike? Moreover, it is only a matter of time before we see the increase of a cold chain linking the producer to the refrigerator at the consumers home Competition With so many newcomers entering this industry, competition is suitable tougher day by day. But then competition has to be approach as a ground reality. The market is king-size enough for many to carve out their niche. Opportunities Failure is never final, and success never termination. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met failure head-on, and now he clearly is an example of never final result successIf dairyentrepreneursare looking for opportunities in India, the following areas must(prenominal) be tapped * Value addit ion There is a phenomenal range of mountains for innovations in product development, packaging and presentation. Given below are possible areas of value addition * Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This entrust lead to a great presence and flexibility in the market line along with opportunities in the field of brand building. * Addition of cultured products like yoghurt and lay off lend further strength both in terms of enjoyment of resources and presence in the market place. A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further interruption up merchandise opportunities. Yet another aspect can be the addition of infant foods, geriatric foods and nutritionals. Export potential Efforts to exploit export potential are already on. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East.Following th e new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular. Threats Milk vendors, the un-organized sector Today milk vendors are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance. The study of this SWOT analysis shows that the strengths and opportunities far outweigh weaknesses and threats.Strengths and opportunities are fundamental and weaknesses and threats are transitory. whatever investment idea can do well only when you have three essential ingredients entrepreneurship (the ability to take risks), innovative approach (in product lines and marketing) and values (of quality/ethics). The Indian dairy industry, following its delicensing, has been attracting a large number of entrepreneurs. Their success in dairying depends on factors such as an efficient yet e conomical procurement network, hygienic and cost-effective bear upon facilities and innovativeness in the market place.

Philip Morris Essay

1.How would you describe Marlboros competitory position in early 1993?Marlboro, the leading cigarette rat for Philip Morris, was the paramount player in the allowance priced securities manufactureplace. While RJR was the second largest player in the securities labor, RJRs cigarette blemishs were fragmented. At the end of 1992, Marlboro had 24.4% unit commercialize conduct, temporary hookup each of the RJR snitch cigarettes had less than 7% market share. Philip Morris, at 53% operating contri more(prenominal)overion margin, was profoundly to a greater extent advantageous than RJR, at 34% operating contribution margin.Marlboro was basically backed by the biggest, most profitable player Philip Morris. Philip Morris was also the consistent market share attractor, at least since 1988, over RJR and other much smaller companies. The industry had sustained positiveness over time. There we can conclude that on that point are significant barriers to entry in the cigarett e market. Additionally, the need for a strong diffusion network with retailers and wholesalers added to the barriers to entry into the market.ThreatDiscussed on more than detail later, Marlboro was set about stuff competition in the 90s from send away brands, particularly RJR brands. While Marlboro, a premium brand, suffered a steadily declining market share since 1989, can brands were right away gaining market share.2.What is Marlboros marketing strategy at this time?Marlboro positioned itself as a premium brand cigarette. While it played in the discount segment as well, it was second to RJR brands in the discount segment. Marlboro spent a significant amount of money in advertize and promotions to command its premium pricing. Marlboro became synonymous with Iconic imagery such as the Marlboro man and haywire western country images. This led to Marlboros strong hold amongst raw men. Marlboro outspent its competitors in advertising spending $3.5 million per percent market s hare in 1992, compared to $2.1 million spend per percent market share by RJR. (RJR was foc employ on the discount segment by 1992)Marlboro also used its market power to take up in Trade loading, essentially forcing retailers to forward buy and to stock up on Marlboros just sooner a price increase. This probably encouraged retailers to allocate more ledge space to Marlboro to ascertain their inventories moving from their warehouses.3.How does this compare to R.J. Reynolds?RJR focused on its discount brand. RJR had built it self to the discount segment market share leader with 33% discount segment share by 1992. RJR carried about two hundred brands under its umbrella. While they had national brands, they also created individual brands for each retailer, resulting in a string distribution system. This was probably well received by the retailers since a cigarette was one of the most profitable increases sold in stores. RJR not only cut price to increase discount market share, but a lso invested in price promotions. Their addition in the 90s had bring forth by taking market share from premium brands during a recessionary period.4.What accounts for Philip Morris dramatic shift in strategy in April 1993? What are its goals? 6. What miscellanea of industry future does Philip Morris anticipate?Market shift (Consumer behavior and regulation)The 1990s was a recessionary period in the US. While cigarette smokers were believed to be loyal to their brands (and are generally very sticky consumers), there was a marked shift in the emergence of discount brands. In a span of 11 years (1981- 1992), the market share for discount brands in the US went from 0 to 30%. Meanwhile, Marlboro was steadily loosing market share, loosing 2 market share percentage points from 1989 to 1992.Additionally, the regulatory climate was putting an upward air pressure on price. While government taxes were on the rise, restrictions on advertising of cigarettes were emerging, both(prenominal) of which made selling cigarettes more expensive. It can be argued that with the rising consciousness amongst consumer on the hazards of smoking this upward pressure on price from a regulatory perspective would persist in the medium term.RJRPhillp Morris was also presumptively worried about the aggressive price cuts and promotions by RJR to increase its market share.Goals of Philip Morris StrategyPhilip Morris needed a aggressive competitive response to tacklethe threats of declining market share, increasing share of discount brands, regulation, and RJRs promotions and price cuts. They decided to sharply attack the existing discount brands and make the Philip Morris brand significantly more price competitive.Philip Morris effectively cut price by 20%, creating 2 tiers of cigarette pricing (from 3 tiers before). Their premium products were now significantly more competitive, compared with the discount brands due to their reduced price and existing strong brand image. Philip Morris were betting that a large portion of consumers would compare their premium product as price competitive with the discount brands, and would chose Marlboro due to its superior brand image and comparable prices. They essentially wanted to win the pricing adventure and lead with their brand. Surprisingly, they slightly increased the price of their discount brand by a mere 6 cents. This was probably to restrict the range in which the pricing war could be played by other players. pains Outlook for Philip MorrisSurely with the consumer behavior shift and the increasingly hostile regulatory climate described above, Philip Morris views the industry margins becoming thinner and realizes it will get progressively harder to get new consumers. Therefore attracting non-buoyant smokers becomes key for growth and long term profitability. Additionally, Marlboro views the market as price sensitive, especially for heavy smokers. Attracting and retaining this segment is not only a branding granular but also a pricing game as well since there is a high frequency of repeat purchases.5.How should R.J. Reynolds respond?In my opinion, RJR postulate to make good (option 3 below) with Philip Morris. The three options for RJR areFight with a further price cut or increase in advertising not only will this option further erode industry margins, but also RJR will probably get crushed in a price/advertising war against the much larger and more efficient Philip Morris.Do nothing and risk loss of its discount market share dominance to Philip Morris.Price increase (make good) Philip Morris is understandably signaling that it will play aggressively in the discount segment, and in the war for consumers moving or likely to move to the discount segment. With a slight price increase, RJR can signal to Philip Morris that it does not want to engage in a further price war, and it will maintain industry profitability. Such collaborative behavior is probably best for both players in the industry. Ad ditionally, since RJR has a strong distribution with personalized brands for retail outlets, it should focus on building its capability in such brands. The localized brands are arguably a slightly different turf than only fighting the game as big national brands (where Marlboro is very strong with its dominant brand imagery), and local retail branding is RJRs stronghold.

Sense and Stylistic Analysis

Sense and rhetorical analytic thinking The Escape I would like to consider sense and stylistic peculiarities of the text that I have recently read. The title of the theme is The Escape, it was compose by summersault Maugham. First of both, some facts from the pens biography. William Somerset Maugham is whizz of the best known English writers of the 20th century. He was born(p) in 1874 in Paris. He received a medical point however he never practised medicine, besides all his action he had a great desire to write.The first novel liza of Lambeth he wrote at the age of 23, alone it had no success. For ab issue 10 years he wrote manhoodifold plays and novels and starved. But he did not bring forth up. In 1907 he produced in London a comedy of tact Lady Frederic which finally brought him luck. Soon afterwards Maugham became internationally celebrated. So he became independent and began to travel. He came to know Europe, the United States, China, Spain, the South Seas. Some of his some other famous works are Cakes and Ale, Moon and Sixpence, Ashenden, Don Fernando etc.He died in 1965 at the age of 91. Now lets return to the story The Escape. It relates to the relationships between men and women. The master(prenominal) characters of the story are the fibber, his plugger Roger Charing and a charwoman ruth Barlow. The plot of the story is quite simple, but interesting at the same time. At the beginning of the text the fibber proposes a thesis that if a woman once made up her head to hook up with a man nothing but sec flight could save him. But he says that not every man could manage to escape.And here(predicate) the narrator tells us a short story, settled in one complex disapprobation, which has something in common with the following and the main story of the text. One narrators friend, having realized that a woman sine qua noned to alive(p) him, decided for a flight. He likewisek ship. The origin uses here parenthesis with a as well as thbrush for all his luggage, so conscious was he of his danger and the necessity for immediate action in swan to accentuate that a man was ready for everything to escape this marriage.Then he spent a year travelling around the world, but the first person he saw when he returned was that woman he tried to flee. The irony runs with the narration, supported by such words and phrases instant flight, required loom, menacingly, thinking himself safe. So, this short story serves as the introduction to the one following below. Then the narrator says that he knew single one man who managed to extricate himself in such situation. His name was Roger Charing. He was no longer a young man, but strong and hefty, and had sess of money.He possessed a common sense and worldy wisdom, and was prudent. But when he furious in love with poignancy Barlow, he went down like a row of ninepins this simile used by the author adds to the sarcastic tone of the narration. Mrs. Barlow was twice a widow, and now she made up her mind to marry Roger. She was very unfortunate person, sufferings followed her this fact is underlined in the following sentence constructed in the form of parallel construction If she married a conserve he beat her if she employed a broker he cheated her if she act a cook she drank.Besides, ruth Barlow had pretty, execrable appearance and splendid benighted eyes which were always ready to fill with tears. The author uses such epithets describing her as splendid juicy eyes, the most moving eyes, abject beloved, helpless little thing, lovely eyes, pathetic, unfortunate, rotten time. It was not surprising that she touched the strings of Rogers heart, and he wanted to do something for her, to protect her, to save her from the hazards of life. And when he decided to merry her and commit such a good action, he was very proud of himself.Here we must admit that everything was not so ambiguous. At first sight we should sorry for this poor woman, be in intelle ct with her, and admire Rogers kind heart. However, we feel that all the mentioned above stylistic devices make a humorous, ironical effect, and we understand that everything is not so gentle and sincere in this story as it waits at first sight. promote on the narrator characterizes Ruth already from another side the author uses the epithets stupid and scheming and the simile as hard as nails, so that we see her false nature and the narrators negative spot to her.Indeed, this woman was not so helpless, defenseless and poor, but rather canny and artful she used her pathetic appearance and various tricks in order to achieve her purposes, to arose Rogers compassion and in the long run to marry him. The author gives us to comprehend that Ruth just wanted to seem helpless and poor, but indeed she was not. As for Roger, he, on a sudden, neglect out of love. The phrase on a sudden supposes that this was not a deep, sincere feeling, but just a shallow, surface passion.Now Roger reali zed what the crystallise of woman he had to deal with. Of course, he already did not want to merry her. But it was awkward for a man to jilt a woman and in order not to get a fearful reputation he needed Ruth to release him by herself. That is wherefore he thought over one scheme. He said Ruth nothing about that change in his feelings. He remained attentive to all her wishes, he alsok her to dine at restaurants, he sent her flowers, he was eleemosynary and charming. And they arranged to marry as soon as they found a rear that suited them. Then the house-hunting began.They examined a great number of houses, but Roger always found a fault that made a house unsuitable. He said he couldnt bear to ask his dear Ruth to live in any but the perfect house. The narrator says Sometimes they were too large and sometimes they were too small, sometimes they were too far from the centre of things and sometimes they were too close sometimes they were too expensive and sometimes they wanted to o many re bridges sometimes they were too stuffy and sometimes they were too airy sometimes they were too dark and sometimes they were too bleak.The author deliberately uses parallel constructions to express the duration of the similar actions. The author ironically depicts how long they were looking for a suitable house, how many houses they examined and inspected, and how tiresome and tiring was this business. It was obvious that Roget was trying Ruths patience and was waiting for her to be the first to break their relations. Of course, Ruth guessed his plan and finally lost her patience. Ruths letter to Roger is the approach of the story, because all the events preceding this one have been tensing the atmosphere.Her letter, where she informed Roger she was going to merry another man, was the final point in their relationships. So Roger reached his aim. As for me, I sympathize with none of them. I think they make a pair Ruth had a scheme to marry him, Roger had a scheme to escap e. They be to each other, they tricked each other. I think the main idea the author wanted to bring to us is the importance of being honest. He reminds that one should stay honest to a person, even if one has fallen out of love with. But the relations based on trickery and scheming are doomed from the beginning.