Business: Public Relations and Press Release

The website is http//www.jpmorganchase.com/ incarnate/About-JPMC/about-us.htm. The sender is JPMorgan Chases world relations and communications department. flavor at the variety and foulness of messages heralding the successes and profitability of the bank, it is obvious that the message is think for a variety of stakeholders like investors, potential investors, sh arholders, customers and potential customers, employees and even its competitors. give out the integrated business communication.Integrated business communication is defined as the cultivate of planning, executing and evaluating unified messages that create stakeholder relationships and build brand recognition. (Stuart, Sarow, and Stuart, 2007,p.14) The press clear section employments information from public relations, management, organizational changes, marketing and in bodily these into a series of dynamic message that paints a picture of the caller-up as a whole making it possible for stake holders to form a co mprehensively positive image of the company. For example, if one sense of smells at the press deform of April 25th of 2013, one realizes it heralds through its title Chase Ranks 1 in Mobile Banking Functionality a technological milestone that not only places the company ahead of its competitors, but also entices prospective customers who might see this as a plus.In this occurrence press release,many stakeholders are targeted at the alike time. In another press release dated April 17th 2013 highborn 100.000 Jobs mission Announces 64,628 U. S Veterans hired Through First Quarter2013, the company uses public relations technique to announce its position as an outstanding responsible for(p) corporate citizen through offering employment to a target under-privileged group. This finicky release serves also as a public relationship proclamation to prospective veterans that employment is done on the spot. This is an image building and packaging stunt that also targets a wide variety of stakeholders. Assess the media richness of the section.To achieve its communication strategy, the company uses both audio and video presentations, emails, intelligence service feeds, downloadable data and links to other pertinent information that may be important sources of enrichment to its readers or stakeholders. Of particular interest is its use of webcasts and live feeds or reproduced information that can be viewed live or at the stakeholders thingamabob by way of archived presentations. Describe how the message is framed.Framing according to Robert Entman is selecting, and highlighting many facets of events or issues, and making connections among them so as to promote a particular interpretation, evaluation and /or solution, (Stuart, Sarow, and Stuart, 2007,p.18). This is exemplified in the very setup of the website and the sundry(a) breakdown of the message into sections, topics, dates in a coherent and easily reachable way through internet access and other communicat ion tools. For example, the topics are arranged beginning with investor relations, financial information, CIO reports, annual report and proxy, shareholder presentations, corporate responsibility to feedback link in frequently asked questions. A cursory look at the table of contents shows that there is a deliberate exploit at presenting a unified message about the company to its stakeholders that paints a bright light, vision and growth with special attention to the shareholders.Identify opinion leading.Opinion leaders that are targeted by the communication are shareholders, prospective employees, employees, customers, prospective customers, regimen regulators, generally known as stakeholders. Make recommendationsfor improving word pick.The choice of words while technically appropriate to its reference, may be confuse to the rank and file customer and investor who may not understand the use of technical words. This is seen in the earnings reports, and other communiqus in the w ebsite. I would also recommend that concrete words be used to evacuate ambiguity. A more simple but concise language detached of ambiguity, double meaning laden with cramped up facts and data is recommended considering the targeted audience and general public to whom the message is addressed.