Opportunities To Cadbury Products In The Olympic City Marketing Essay

Opportunities To Cadbury Products In The exceeding City Marketing EssayCadbury Plc. is a confectionary fiend holding first or second positions in more than xx of the worlds largest confectionary markets, with an exceptionally safe(p) portfolio of toffee, chocolate, energy drinks and former(a) milk harvest-festivals. In 1824 a shop was opened by John Cadbury in Birmingham for the sale of chocolates rough other cocoa products, thus begun the quest of Cadbury to conquer the taste buds of millions. In January 2010, Kraft Foods took e reallyplace Cadbury Plc.Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This go out give exclusive selling opportunities to Cadbury products in the Olympic city. Cadbury has a rattling good re tack togetheration in the market, they believe in the telephone line culture Doing good is good for problem. Currently Cadbury functions in more than cardinal countries rough the globe with near 35000 suppliers and e mployee population of around 45000 people.OBJECTIVE OF THE exploreThis investigate report is done to discuss the influence on the decision making in marketing of the Cadbury Plc. by the macro purlieu for the proceed one year. SWOT PESTLE analyses on Cadbury Plc. were carried out to solve queries raised during the interrogation. SWOT analysis get out help Cadbury Plc. in decisions making processes in their future years. This interrogation work overly illustrates marketing strategies experimented by the Cadbury Plc. to procure their position in the confectionary market.ORGANIZATION BACKGROUNDHead office of Cadbury Plc. locates in Middlesex, United Kingdom with organizational mesh coverage all around the globe. In confectionary application Cadbury owns most trusted popular brands c atomic number 18 dairy farm Milk, Eclairs, Halls, Bourn Vita, 5 Star, Perk, etc. Cadbury products argon available in over threescore countries in the World. Cadbury has a actually strong m omentum in its emergent markets much(prenominal) as India, Africa Middle East. In developed markets homogeneous UK US, Cadbury performs its robust growth without losing their market monopoly.RESEARCH METHODOLOGYRESEARCH image Data Collection in investigative approach is performed as the research plan for this report.DATA GATHERING ANALYSIS Sources of data is classified into firsthand and Secondary sources of data. Primary sources ar research papers or theories. In this research information are collected from secondary sources such as journals, management magazines, books from college library, websites. SWOT PESTAL analysis were carried out to solve some queries mend dealing with the research.PROOFMacro environment has a good postulate over marketing decisions injectn by an organization. In this case we are checking whether the macro environment has a positive impact on the marketing decision making of Cadbury or not and how. Macro environment deals with elements which mystify outside the organization so management tidy sumnot control them. Macro environment consists of countless factors which derriere bushel an organizations decision making, duty strategies, product ripening altogether performance. Examples of some of these factors are variation in price, demographic factors, scheme of competitors, interest of the guests, economical factors, governance orders, demand, supply, technical rationalizes etc.PESTEL ANALYSIS THE marketing OF CADBURYPOLITICALPolitical conditions of the area where the company market its product kindle affect the business of that particular organization greatly. Political uncertainty of the region bottom disturb the business badly. Sometimes organizations can make theatrical role of the governmental situations to develop their business. Thus the political factors can sometimes stultification the organization sometimes favour the organization.In UK the government is much concern about the health issues of the people. Government spends millions of pound each year on health issues similar obesity heart diseases. Chocolate can be a reason for above mentioned health disorders, the government is genuinely harsh in the implementation of food safety act. In 2002, Cadbury India Ltd. faced objections from political parties of India after(prenominal) telecasting the advertisement of their new brand, Temptations. Indian print government activity acc put ond, Cadbury is making profit on Kashmir issue. So the company should have good awareness on all political issues which can affect their business to lionize their nature.ECONOMICMonetary factors are another important trace which can decide the destiny of an organization in a society. frugal instability of the surroundings go away question the existence of the organization. Organization may force to compromise on their policies with respect to their economic background and also according to the economic factors in the local anaes theticity. Economic growth, fluctuating pass judgment of money, puffiness or deflation can decide an organizations future.The recent global economic crisis unnatural Cadbury Plc. and their products like other industries. Company was forced to reduce their turnout as the consumption of confectionaries reduced in a large scale. Multinational companies like Cadbury cannot follow same pricing for same product all around the globe as the economic situations money value are disaccord with countries. A chocolate diverseness for 1 in UK cannot be sold for the respective converted amount in India as people cannot open up the pricing.SOCIALPeculiarities of the society such as culture, traditions, ethics, moral values, religion can make effect on an organization directly or indirectly.Chocolates are still a luxury material to the poor who work in cocoa plantations in Ghana. Chocolate consumers in poor countries are very less in number as people think go through an expansive confection ary in a poor society is against their moral values. Veganism prohibits the use of animals for food, clothing, consumption of milk, egg, dairy products etc. Chocolate is a dairy product and thus chocolate is an abandoned food for Veganists.TECHNOLOGICALScientific research get outed technological advancement in work techniques with postmodern tools and machines. This helped conventional production methods to have an upgrade according to the demand. Introduction of new effective technologies will increase the product quality as well product measuring rod this will help the organization to achieve their goals objectives.Latest technology is a must in the field of food beverage producing companies. Cadbury always keep their eyes toward latest technologies which can be used in their organization. potent advanced packing methods are adopted to keep their products unique among other chocolate products. Cadbury has a skilled technical team to develop advertisements for video display in Television, Internet other visual media. Cadbury also has a very good website with all details regarding their organization, products history.LEGALRules or laws by the government come under legal factors. Iimplementation of new business regulations or gross by the government can make trouble to the organization in other hand favourable moves from the government such as relaxation method of taxes will helpful for the organization. Companies should follow government regulations laws strictly violation of these rules will lead the company to have legal issues with the government. Other legal issues such as manifest laws, quality maintaining health will also affect the well creation of an organization.In 2007 Wrigley filed a lawsuit against Cadbury in Australia accusing Cadbury imitated patent protected hard-coated gum of Wrigley. Health of the citizens is a very important issue before the government. In 2003 a case was filed in Maharastra High court, India against Cadbury In dia Ltd. after confirming a worm infection in some batches of dairy farm Milk.ENVIRONMENTALEnvironmental issues natural factors directly affect the business production of an organization. Natural factors are unpredictable uncontrollable by an organization. Natural disasters like earthquake, fire, storm etc. can affect organizations in a very bad manner.Plastic is a non-biodegradable material. Cadbury Plc. use plastic covering to finish off chocolate products. After consumption of chocolates these wrappers are wastes and this pollutes the environment. Now the company is doing research regarding the use of Biodegradable plastic coverings as wrappers. Temperature is an environmental factor which can deform the shape taste of chocolate products.SWOT ANALYSIS ON CADBURYS MARKETINGIdentifying the Strengths, Weaknesses, Opportunities and Threats is a very important task in every industry. SWOT analysis is an effective strategy which is commonly adopted by organizations in medium lar ge levels. SWOT analysis plays a racy role in the prospective decision making of an organization. Company can work accordingly and come across a good result once they properly recognize the threats and opportunities. Strength of a company is the advantage they menstruumly hold in the market. Identifying the weaknesses will help the company to take necessary steps to troubleshoot those failures.STRENGTH SCadbury products are well recognize well known for their outstanding quality. Chocolate brands of Cadbury Plc. have a very good reputation in the business world. Maintaining good relationship with the customer is a must for any organization. Due to Cadburys excellent customer connection and product innovation, Cadbury has lifelong customers who trust in the tag of Cadbury. Cadbury products are being marketed in over sixty countries, giving them the opportunity of having the largest marketing network in confectionary world. Cadbury is the official treat provider of the 2012 Londo n Olympic Paralympic games. This will give unique privileges in marketing product reorganization as official Olympic brand to Cadbury Plc. products in future business.WEAKNESSESCadbury products are pricier than local confectionaries. This will adversely affect the Cadbury products in poor economies some emerge markets. Public expectation of Cadbury products is very high this fact may put the company in pressure. In UK production cost of Cadbury chocolates is higher as their manufacturing is done within the country. Errors in packing manufacturing processes cause microbial infections in chocolate products. Infection of Salmonella bacteria in Chocolate products is an example. Chocolate products are fatty, dietary options in chocolates are still unavailable.OPPORTUNITIESCadbury currently operates around sixty countries with very good business reputation. Company has the opportunity to widen their business in new markets. Cadbury products have a great brand value customer satisfac tion records, this will help the company to survive in critical situations.Cadbury is the leader in confectionary business for the last many decades this reputation is helpful to expand their product range to food beverage industry other than confectionary business. Cadbury can take over other brands in their developed, emerging new markets. This will help the company to have advantage in business. E.g. Cadbury took over Green Blacks the premium chocolate brand in may 2005.THREATSCadbury faces threats from Nestle, their competitor in confectionary business. Cost of production, transportation raw materials are change magnitude day by day with respect to the economic uncertainty of the markets. Governments change laws / regulations for quality and production of food beverages companies. Implementation of these new laws makes the company to activate proposed marketing plans.STUDY ON CADBURYS MARKETING OBJECTIVESPESTEL SWOT analyses can eudaimonia Cadbury Plc. in their prospec tive decision making. SWOT analysis on Cadbury Plc. describes the current status of the company in confectionary market.